Privacy Policy

Effective Date: August 27, 2020

Thank you for visiting (the “Site”), which is operated by Passu, Inc. DBA Dims. (“we” or “us”). The Site respects your privacy rights and will make use of all information collected in a responsible and reasonable manner. Your use of the Site is governed by this Privacy Policy, as updated from time to time.


We may collect a variety of information, including personal information, from and about you when it is provided to us, including when you use the Site and communicate with us. Personal information is information that can be used to identify or contact you, such as name, address, email address, phone number or social media.

When you register an account, purchase a product or make a payment, you may need to provide certain personal information, even if you are checking out as a guest.

From time to time, we may have giveaways or surveys that you may choose to participate in, which may require you to provide certain personal information.

If you choose to refer someone to the Site, we may collect that person’s personal information, such as name and email, in order to send them the referral email. This personal information may be stored to track the success of our referral program.

We may collect, store and process non-personal information that is generated automatically as you use the Site, including your IP address or addresses from which the Site is accessed and also your browser, operating system, platform and location, for, amongst other purposes, to track usage of the Site, for site administration purposes and to analyze trends. Non-personal information may be combined with personal information.

We partner with Rakuten Marketing, who may collect personal information when you interact with the Site. The collection and use of this information is subject to the privacy policy located here:

Any information posted by you anywhere on the Site may also be collected and used for the aforementioned or other purposes. Note that we may use third party service providers to help optimize the Site who may collect information from the Site as well.

Use of Cookies and Pixels

The Site uses cookies, which are small data files sent to your browser for storage on your computer’s hard drive. We use cookies to identify you, track activity at the Site and improve the services therein.

We may also use pixels, server logs and other technology to analyze usage of the Site, for site administration and to gather demographic information.

Use of Information

We use the information gathered to improve our services, administer the Site and communicate with you.

The Site may aggregate personal information about you with that of others who use the Site. We may use such data for, among other things, to prepare collective profiles of our users and their activities.

Additionally, the Site may be required, or may in good faith believe that it is required, to make disclosure of information by law.

We may send you emails for informational and operational purposes, such as new product notifications, account management and customer service. We may use information you provided to market our products and services to you.

We may use non-personal information automatically collected from you for any purpose, including marketing. This information may be shared with third parties in order to analyze interactions with the Site and the performance of the Site, among other uses.

We may supplement the information we collect from you with information provided by third parties in order to provide tailored content and better serve you.


The Site may provide you with an option to create an account. If you create an account, you have access to certain personal information in order to view and, in certain cases, update that information.

If you provided personal information through the Site, you may request that we update any personal information that we may hold by emailing


We may also use Google Analytics and Google Analytics Demographics and Interest Reporting and other providers to collect information regarding visitor behavior and visitor demographics, and to develop website content. Google Analytics data is not tied to your personal information. For more information about Google Analytics, please visit You can opt out of Google’s collection and processing of data generated by your use of the Site by going to

We may send you emails from time to time. You may opt out of the emails by using the unsubscribe link located in the email.

Sharing of Information

The Site may share your information with third parties such as third-party service providers, affiliated businesses, business units and other companies in order for it to conduct its business. For example, the Site may share your information for fulfilling orders, managing customer lists, analyzing data and marketing services, amongst other services.

We do not share your information with third parties for those third parties’ marketing purposes unless you agree (by opting in or not opting out) to share your information when we notify you of any such use.

We may also share your information with your permission.

The Site may also share your information if we believe it is required or appropriate to comply by law, with law enforcement or other legal processes.

If the Site undergoes a merger, acquisition, bankruptcy, transfer to another service provider or other transaction involving the transfer of company assets, then your information may be transferred as part of that transaction. The use of your information would be governed by the Privacy Policy in effect at the time such information was collected from you.

Third-Party Sites

Other sites or social media pages may link to the Site. We do not control those other sites and if you should visit or use those sites, it is at your own risk.

The Site may link to social media sites or other websites, and their cookies may be set on your device when you visit the Site. We are not able to control any such uses of your information by other sites.


We secure your information according to generally accepted standards. However, since information transferred and held online cannot be guaranteed to be secure, we cannot ensure the security of any information you provide to us. We do not accept liability for any unintentional disclosure. By using the Site and providing any personal information to us, you agree that we may communicate with you electronically regarding any issues relating to the use of the Site.

Privacy for Children

The Site does not sell products for purchase by children. If your information has been used by your child without your consent, you may notify us at

Changes to Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.